Archive for October, 2013

Deriving insights from Data


Colin Shearer once remarked “Find me something interesting in my data is a question from hell”. A lot of literature is being published today about Big Data and Predictive analytics. In this mad rush of finding insights from data, many times organization forget the basic paradigm – “Analysis should be guided by business goals”. Huh, enough of Gyan!! Let me walk the talk.

In this blog, I wish to demonstrate a simple exercise of deriving value from the data for an Automobile business. The intended audience could be any one ,who brain cells starts to play soccer on hearing words like “Big Data”, “R”,”Analytics”,”Insights”, in fact anything which makes sense out of data. Nerds, Geeks and Dodo like me, all can benefit from this blog.

By the time you reach the end of blog and manage to be awake, here is what you will learn:

  • First thing first – Be…

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